Our trailer we just finished producing for Peter Tertzakian's book 'The End of Energy Obesity' will only make you a little smart...for the real goods you have to read his book!
The brainstorm team had the amazing opportunity to work with Peter to create a “trailer” for his book The End of Energy Obesity. And if you think it is hard distilling the gist of the book into five paragraphs, try stuffing it into 3 minutes – which I am proud to report we did.
If you are tuned in at all to the news these days, chances are you’re hearing something about our uncertain energy future. Between recessions and dirty oil, hurricanes and the search for sustainables, it’s hard to figure out what’s next. Are we headed to hell in a handbag? Well Peter Tertzakian thinks not.
The Chief Energy Economist for Arc Financial and Best selling author (Ten Thousand Barrels a Second) launches his new book today. “The End of Energy Obesity” traces how we have come to be so dependent on carbon fuels, where we are at today, and the possibilities out there for ensuring our energy future. Which of course, is linked to maintaining our standard of living.
Reading this book will make you smarter. Well, okay I probably can’t say that, but it will give you a much appreciated perspective about the world we live in (wealthy world) and how we are going to reconcile and repackage the American Dream so that it is do-able for the entire world.
The result is a sometimes tense, always informative, super condensed piece of information that brings the spirit of the book into the digital realm. Peter’s excellent analysis sharpens the focus on the future, and you WILL feel smarter after you have viewed it. And then viewed it again.
Click below to see what I mean and write me to tell me how smart you are. Or perhaps we can discuss how Canadians can work to break the First Principle of Energy Consumption.
The End of Energy Obesity is published by Wiley and is available in stores now. And one lucky viewer of this blog (is it you Barry Chugg?) will win a copy of Peter’s new book. Contest closes July 1st. Simply email us and tell us why you think you should win the book.
I don’t want to tell you how it ends, but suffice to say technology plays a big part in changing our energy appetite.
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