case studies
the challenge
Initially, the challenge was to build community support for this unique building, intended as a model for development within Banff National Park. The next step was to market the advantages of Bison Courtyard to prospective commercial tenants. As the building came to life, the focus shifted to attracting visitors as well as locals to the Courtyard’s many shops and services.
the solution
Over the years we’ve delivered a number of creative solutions, including using artwork by local elementary students to create a temporary identity in the early stages of the project. Today the solutions we recommend come from our understanding of the building’s tenants and their very diverse target markets.
Bison Courtyard is an example of the type of relationship we work to establish with our clients. We’ve become a trusted partner over time, and we continue to our enthusiasm, skills and knowledge to help them succeed.
services
Marketing & communication strategies
Logo & colour palette
Trade show display banners
Signage & wayfinding system
Web site plus broader, ongoing Web strategy
A complete array of print materials
Poster templates & re-usable event banner
Mentoring of key employees
Newspaper ads
Magazine ads
Radio spot
Taglines
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