case studies

the challenge

The merger of two independent institutions into Ambrose University College created the need for a new common identity. Tightly squeezed into expiring rented space in downtown Calgary, the new school also needed to immediately raise funds to build a new campus. Finally, Ambrose needed tools and tactics to communicate with alumni, donors, parents, and to recruit new students.

the solution

We started by developing a logo complete with a story, one that would convey the values and vision of the new institution. Next we researched the historical figure of Ambrose, and introduced him to the school’s target audiences through a woodcut illustration and series of stories from his life. We used tools as diverse as posters and payroll inserts as help to introduce and build commitment to the new identity.

For the capital campaign, we produced a series of supporting video and print pieces, tailored to fit different potential donor and sponsor audiences. In the same way, we used video and radio to engage potential students and their parents, then carried the message through into their two comprehensive viewbooks.

The tools worked.  In September, 2008, Ambrose again increased its enrollment and moved into its fabulous new campus on the western outskirts of Calgary.